Bicycle Natural Perfumery Theory

Think of the raw material you're planning on using in your perfume as a deck of cards, new, pristine, still in its original plastic wrapper and box. Pretty boring, right? Six sides, crinkly plastic, maybe the most interesting thing about it is that little red tag that will unravel the whole thing. Now, think of that little red tag as the process of dilution, the beginning of 'thinning' the material (the deck). It's only when the deck is opened that it becomes interesting. Spreading the cards across the table, you can begin to see it all unfold in front of you, the trumps and pips, the order, the artwork, and it is the same for diluting raw materials. You can only truly digest the character of the raw material once it has been diluted, once all the cards are laid out for you to see.