"At various times of the year, as gift-giving holidays approach, the advertising columns of the newspapers take on a changed aspect. The flights of fancy of the copy writers have no limits. The lady is exhorted to use a drop of an odor that will bring back the precious moment of an exotic night . . . the enchantment of seductive shadows . . . the glamour and the heart throbs and the maddening joys of the pleasures of the senses. The only scent . . . for the only one. The perfume that will give the body the charm of an Egyptian princess . . . the allure of a faraway star on a dark but moonlit night. One breath . . . and then a black-out of all reason. One breath . . . and then the endless embrace . . . in a full-page ad in the Sunday papers."
The Science and Art of Perfumery, Edward Sagarin, 1955 (2nd Edition)
Edward Sagarin had a sense of humor, and he was dead-on right in this observation. Mother's Day is coming up quickly, so are those ads! I don't get the Sunday papers anymore, but I have seen the ads on tv, mostly for Tresor. So I took a trip to the 'fume boutique to sniff this gotta-have-it-and-give-it-to-Mum-on-her-day perfume. I only gave it a brief sniff as it smelled like 95% of all the other stuff out there. Nothing really sticks in my mind about it.
Traveled on to the next perfume counter and picked up my favorite cinched at the waist in golden ribbon perfume ~ Youth Dew. Still smells terrific. The perfume lady was trying to get me to purchase an $85 gift basket of Youth Dew products, encouraging me with the special bonus of a set of tea plates and a $10 gift coupon. Er, no.
Came home, got on ebay and bought a vintage bottle of Youth Dew instead.
When it arrives, I'm sure I'll feel 'maddening joy', but I promise not to think I'm an Egyptian princess. Or a star.