Wednesday, June 18, 2008
The most recent entry into the current line-up of explanations of 'what we do' has arrived, via Martin Watt ~
While many of us veer away from frivolous and pretentious monikers in this business (i.e. Master Perfumer, Artisan Perfumer), and all the hooting and honking that goes along with them, this one seems to better explain our intentions. 'Natural' doesn't seem to quite fit because no one can agree upon what it means, and because modern industry has turned everything that is 'good for us' into a marketing tool; 'botanical' is closer but it shuts out the goat hair and hyrax poop people and makes liars out of the sneaky folk who slip in a little civet to extend the perfume's skin life, and we wouldn't want to make liars out of 'em, would we? Pre-Modern, Synthetic-Free, Perfumer -- good, but boring, maybe? Or confusing? Pre-Modern sounds like an anthropology term for caveman, and Synthetic-Free sounds like a marketing wedge; Perfumer doesn't go far enough.
Further, do I say this is what I am? I am an Antiquarian Perfumer? Or, is it what I do? I make Antiquarian Perfume?