Monday, June 14, 2010
Artisanal, or, as my friend B. likes to say, "Art-is-anal," perfume is more niche than niche, more indie than indie, and, to quote another friend, "More specialer," than regular off-the-shelf stuff. So what if the label is a little thready on the edges and sits crookedly on the bottle? Or the bottle is run-of-the-mill, nothing special? It's the art contained within the sometimes ordinary packaging (though packaging can be the #1 selling point for some perfumes) that is important. How many times have you opened a beautifully packaged and bottled perfume to a reaction equivalent to crickets chirping in the middle of the night? Nothing special here -- pretty bottles with boring contents make prime real estate for dust. Again, it's what's inside that counts (as with most things in life) -- juicier than the average juice.