Forbes Magazine's June 6, 2011 issue, by Hannah Elliot ~ "the days of sniffing in obscurity are a thing of the past. Like couturiers and chefs before them, perfumers are stepping out from behind the brand names and becoming status symbols-- and selling points--themselves."
This really isn't news to those of us in the trenches. Some perfumers have groupies, fans, followers, avid admirers.
It was only a matter of time before the rest of the world caught on.